Showing posts with label Useful Programs For YouTube. Show all posts
Showing posts with label Useful Programs For YouTube. Show all posts

Thursday, October 16, 2014

How To Pick YouTube Keywords Using VideoLC

YouTube Keyword Research Using VideoLCWhat do you do to pick keywords for your YouTube video?

Do you put random words? Use the YouTube Search Check? Use VidIQ to check your competitors keywords

I use all of the above strategies, but another tool that I found out not long ago is called VideoLC. 

It is a paid service, but they have a very general 30 day trial that I'm using right now to rank my videos, find the best time to post my videos, and see whether my videos are going up in rank or not.

You can greatly improve your channel without buying any licenses! The 30 day trial is more than enough to do all of the things I describe below!

It's an incredibly versatile tool, and in the 30 days that you get the free trial for, there are loads of things you can do to improve your channel. (I' m considering buying the cheapest monthly subscription when I have a steady income)

How To Pick Keywords
VideoLC Search Rank BoxIf you've read my blog before, you'll know that I like to utilize the YouTube Search Check to see which keywords are low competition and post videos based on that keyword.
VideoLC greatly simplifies your job of keyword searching.

All you have to do is go to the search rank button and then click on the Rank Boost button.
We're not using it for boosting your rank just yet, that's the next section, but we will be using their rank boosting tool for keyword researching.

When you're there, click on the Add A Rank Boost button, and you'll be taken to a page that looks like the one to the right except your fields will be empty.

Picking YouTube Keywords Using VideoLCSince you're not actually trying to improve the rank of your video, you can choose whatever video you want. Don't worry, this won't affect your video whatsoever.

There's a box where you can enter search terms that "you want to target", but we'll be using it to see what kind of competition a keyword has.

For this example I will be using keywords actually related to my video, but you can research any keyword you want.

What happens after you enter your keyword is pretty self-explanatory, but here are some simple details on it.

VideoLC soldier front 2 tag

 As you can see, trying to rank my video for the tag "soldier front 2" would be nearly impossible unless you're already a very successful channel.'

That keyword has very high competition, so that's not something you'd want to focus on.

VideoLC soldier front 2 gameplay keyword


The tag "soldier front 2 gameplay" has much lower competition, and it's much easier to rank for it.

VideoLC sf2 gameplay keyword


 And the tag "sf2 gameplay" isn't bad either!

How would you use this?
When looking for a game to record, you can visit this website and see if you have any chance in ranking high for the game you're about to play.

For example, let's say you want to play one of the Indie games shown below found on the Desura website.
Desura current games keyword ranking

You could put in the game names with gameplay at the end of them and see how high the competition is.
best keywords for current desura games

Looking at the above results, it looks like playing the game called So Many Me is a terrible idea if you're trying to get some views from YouTube search.
Playing Pall seems like a pretty good option, and playing The Scarecrow Man is a fairly good idea!

How To Find The Best Time To Post Your Videos
I've often heard people ask how to determine the best time for posting your videos, and it is quite hard to do it all by yourself.
However, VideoLC does all of the heavy lifting for you and all you have to do is click a button and view the amazing results!

Just go to the Channel menu and click on Best Time To Upload.


You'll get a message about your best time for uploading, (Mine is on Sunday between 12 and 1) and below that you will find numerous details about your engagement based on the day of the week.
Detailed statistics about your channel engagement by day of the week
Most of my engagement seems to happen on Sundays, which is why this app told me that my best bet is publishing my video on a Sunday!

Now you could analyze it all yourself, or write your own program to do it for you, but I prefer not reinventing the wheel if what I want is already out there.

Check How Your Videos' Rank Is Changing
You can also use VideoLC to track the changes in your videos' rankings.
The only disadvantage to this feature is that it only tracks videos in the top 50 for a certain keyword, so if your video isn't already ranked fairly high, you're out of luck!

To do this, go into the Search Rank menu and click on Ranking Report.
If it's your first time going here, you'll have to choose the keywords for this tool to check for, and you'll have to wait a couple days for it to see whether your rankings are changing or not.

Thank you for reading and I hope this post was useful to you!
You can click below to subscribe to my newsletter if you would like to get case-studies and tips like these delivered straight to your inbox!

Sunday, September 21, 2014

How I Outranked PewDiePie (How To Outrank Your Competitors On YouTube)

How I Outranked PewDiePieWould you like to outrank all of your competitors and be the first YouTube result for a certain keyword?
Sadly I can't guarantee an outcome like that...

However, I can show you how I outranked PewDiePie for one of his very popular videos, and how you can outrank your competitors using a very simple process.

How I Outranked Pewds
Outranking PewDiePie took some pre-planning, but it was also a stroke of luck.

I found a flash game called Soccer Physics that just came out, and I did a quick YouTube Search Check for "Soccer Physics" and realized that there were already numerous videos out there that would be hard to beat.
I decided not to give up, and did a quick search for "Soccer Physics PC".

Nothing turned up.

I was super happy because I thought I'd be the first person to post some actual computer gameplay of the game, so I could rank pretty high.

My results Soccer Physics PC searchI never thought this game would become so incredibly popular that Pewds, Markplier, and others would play it.
The craziest thing was that I was able to outrank all of them for my search result of "Soccer Physics PC".

If you search for "Soccer Physics", PewDiePie is the first result and I'm nowhere to be found.
PewDiePie results soccer physics pc searchHowever if you append PC to the keyword and search for it I will be on the first spot!

That got me into thinking: could I replicate the same result on my other YouTube videos?

Two things stood out to me right away:
  1. I would need to check my competitors tags and make my tags better, or at least the same as theirs
  2. I would need to find keywords that none of the top results have in their tags, and put it into my tags
How To Beat Your Competitors
Now let's talk about how you can beat your competitors, and possibly outrank PewDiePie!

First of all you will need a tool called VidIQ. Specifically, you will need their Google Chrome Plugin.

Why do you need it?

my tags for soccer physics pc videoBecause it's what allows you to look at nearly ALL of the statistics for your competitors, and then beat them!

Let's look at the statistics for my video and PewDiePie's video.

As you can see, I actually have the words: PC Version, Soccer Physics PC, and flash in my tags. 

My video barely has any social involvement, with no FB likes, shares, or comments, and there are only 2 tweets about my video. 

However, I am still ranked higher than Pewds, because I have those 3 magic keywords in my tags, title, and description!
PewDiePie's tags for soccer physics PC video
I might be able to even rank for other keywords for this video if I get some social engagement, but I'm happy with one number one rank spot in the YouTube Search engine!

PewDiePie has tons of social engagement with over 151 Facebook likes, 154 shares, and a stunning 1,685 tweets!

However, nowhere in his tags does he have the word PC in it, and honestly, he doesn't need it.

Because of his popularity by simply having Pewdipie, pewdie, pewds, and playthrough in his tags, he can rank for those words pretty well.

He is even ranked number one for the search "soccer physics!"

But not "soccer physics PC," which I'm very thankful for!


How This Helps You
Ranking high on YouTube is hard work if you're not a very popular channel, but if you follow my advice here, and you're in the top 3 pages on YouTube, all you have to do is:

  1. Write down all the keywords you think people would search to get to your video
  2. Use VidIQ to check your competitors keywords.
    1. Write down the keywords that the top 3 search results have in common
    2. Write down the keywords that only the top result has
    3. Go through the rest of the videos above you, crossing out the keywords from your 3 lists as you go
  3. When you're done you should have a couple of keywords that you should be able to rank for!
Good luck with ranking your video and thank you for reading!
If you want more information on this, make sure to check out my video on using VidIQ to rank your videos below!


Saturday, August 30, 2014

How To Use Market Samurai For Ranking YouTube Videos

If you've heard of the great piece of software called Market Samurai, kudos to you! If you're using it for your website already, good job!
However, are you using it to help you rank your YouTube videos on Google?

uncharted gameplay google videos
Having your YouTube video on the first page of Google can double the traffic to your video, and who wouldn't want that to happen?

However, Google usually features videos with these keywords in them:
  • Gameplay
  • Tutorial
  • How To
  • Unboxing
So if your video is related to one of these, you have a fair chance of having a high rank on Google.

If You Don't Have Market Samurai You Can Download A Free Trial Here!

Let's say that you're trying to rank a video for "Uncharted Gameplay".

As you can see above, it looks like a hard term to rank for. 

However, let's boot up Market Samurai, press that New Keyword button, type in "Uncharted Gameplay" as your keyword and go to the SEO Competition module. This is the module that you will use for figuring out how you can rank your YouTube videos.
Now press Generate results and you will see something like the picture below! 

uncharted gameplay market samurai

As you can see, the top 3 results are the videos that we saw in the actual search. You might be seeing a lot of red and yellow, but a large number of that will be the same across all YouTube domains.

The important columns to look at are the: 
  • PR column because they differ from video to video. (Anything above PR2 will be hard to beat)
  • RDP column (RDP means referring domains, and it basically shows how many websites have backlinks to this video on them)
  • BLP column (This is the amount of backlinks the video has. Keep in mind that 10 backlinks from high PR sites are better than 1000 backlinks from spammy sites)
  • The last 4 columns (If there are a lot of N's there, it means that you might be able to overtake the result if you put the keyword into the Title, Decription, and the tags)
For this search result, you could probably rank in the top 3 if you:
  1. Put Uncharted Gameplay into the Title, Decription, Tags, and comments of the video.
  2. Name the original file you upload Uncharted Gameplay
  3. Get either 5-20 doFollow backlinks from high-PR sites (long term strategy), or 500-2000 crappy backlinks from any sites (Short term spammy strategy)
Another thing you can do is create Captions for the video, so YouTube has more information to index it, and hopefully put it on the front page for the search.

If you like Market Samurai, and you would like to buy it, you can check out my blog post on how to get it for only $57 here
Thank you for reading, and don't be afraid to comment if you have any questions! Good luck in destroying your competition and ranking first on Google!